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Interactive TV and Online Video Advertising

Traditional television advertising is transforming. The proliferation of channels and video content on the Internet and the advent of interactive television are creating a new landscape for advertisers. The interactive and personalized nature of iTV lends itself well to targeted advertising and lead generation as well as brand building through more in-depth communication.

This new era of television marketing combines the power of direct marketing with the emotional and visual impact of TV advertising. In addition, it opens the door to numerous technological and business opportunities for network operators (telecom, cable, and satellite providers), advertisers, broadcaster, and television content providers. Network operators are seeing new revenue streams; content developers are benefiting from a new distribution outlet; advertisers are delivering targeted, interactive ads with higher returns; retailers are discovering a new sales channel; and viewers are realizing iTV is simply better TV.